Adorable Billboards Meet The Eye Level Of Dogs With Pawchasing Power
Image by Jinx and featured with permission
While dog food startup Jinx started out as a direct-to-consumer company when it launched just before the pandemic it now wants to go direct-to-dog with a Target presence.
To tease its products rolling out in 400 Target locations, the company has made billboards readable for its direct audience by sizing the advertisements down to the eye level of Spot and Fifi, encouraging them to “treat yourself.”
And since they can’t actually read, the “barkboards” speak to pooches through a non-toxic, amino acid-based scent that entices them to interact with the signs.
By sniffing and engaging with the dog-sized advertisements, four-legged pals can finally “tell” their pet parents what to feed them. After all, pups are the true customers of Jinx; humans are just the muscle to enter Target, which presently doesn’t allow pets inside.
DIRECT-TO-DOG: Dog food brand @thinkjinx creates dog food scented billboards...err, sorry "barkboards"...at eye-level for our canine friends. #marketing pic.twitter.com/pYdOcpnOG4
— J.W. Cannon (@cannonjw) June 24, 2021
[via Adweek, images by Jinx and featured with permission]
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