Facebook Launches Its Own Newsletter Platform To Rival Substack
Image via Mercigod / Shutterstock.com
Facebook has launched its own newsletter platform, Bulletin. A separate entity from the main site, Bulletin aims to “enable creators to grow their audience in ways that are not exclusively dependent on the Facebook platform.”
While users won’t need a Facebook account to subscribe to a newsletter, Bulletin is part of Facebook’s larger infrastructure, relying on functions such as Facebook Pay to purchase premium subscriptions to newsletters and subscriber-only groups.
As per TechCrunch, current newsletter platforms such as Substack take a back seat to content moderation, with any user being able to start their own newsletter. However, as of now, Bulletin has curated a list of writers to start off the platform. Famed writers on Bulletin include Malcom Gladwell, Mitch Albom, Erin Andrews, and Tan France.
Currently, Bulletin’s beta program is US-centric, with Facebook saying it’ll look to add more international creators after its official launch. The current payment model allows writers to receive money upfront for their newsletters, with Facebook not taking a cut of the profits. If a writer chooses to move to another newsletter platform in the future, they’ll also be able to take their subscriber list with them.
For more information on Bulletin or its curated list of writers, head over here.
[via TechCrunch, cover image via Mercigod / Shutterstock.com]
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