Design Studio Nendo Creates ‘Petit Market’ To Deliver Produce Right To Consumers
Photo taken by Akihiro Yoshida for nendo, featured with permission
A quintessential, unsung element of summer road trips is the setup of roadside farm stands, stocked with produce from local harvests. Japanese design company nendo has released a modern take on these just last month with its Petit Market series.
These structures come in various sizes and are highly customizable to each user, thanks to their removable shelves, LED lights for wintertime usage, and easily paintable exteriors.
An honesty box and QR code are included, as most farmers employ the honor system—trusting consumers to pay for their produce, even when the stand is unmanned. It comes with a standing chalkboard sign that can double as a door to “close up shop” at the end of a day, and the structure’s sloped roofing keeps snow out in the winter and ventilates the produce during the summer.
Photo taken by Akihiro Yoshida for nendo, featured with permission
Photo taken by Akihiro Yoshida for nendo, featured with permission
Built with the aim to promote direct farmer-to-consumer sales, as well as reduce food wastage and strengthen the local economy, sourcing produce straight from the farms allows consumers to avoid the complexities that come with the large-scale farming and agriculture industry, such as the environmental impact and possible exploitation of farmers around the world.
Photo taken by Akihiro Yoshida for nendo, featured with permission
Photo taken by Akihiro Yoshida for nendo, featured with permission
According to nendo’s e-release, it is considering making the diagrams and assembly guides for the Petit Market series available online, so users can download the guides and build their own stands after sourcing the parts required. How lovely it would be to stumble across a miniature village full of fresh, sustainably-sourced, seasonal produce.
Photo taken by Akihiro Yoshida for nendo, featured with permission
Photo taken by Akihiro Yoshida for nendo, featured with permission
Photo taken by Akihiro Yoshida for nendo, featured with permission
To view more of nendo’s uplifting projects, check out the studio’s website and Instagram.
[via Design Milk, images taken by Akihiro Yoshida for nendo, featured with permission]
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