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TAG Heuer Reveals ‘Super Mario’ Smartwatch That Powers Up Fitness Into A Game

By Alexa Heah, 14 Jul 2021

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Image via TAG Heuer

TAG Heuer has just announced a collaboration with Nintendo for its latest Wear OS smartwatch – featuring none other than Super Mario. The Connected smartwatch will be available from this week for US$2,150 online and at selected boutiques.

The luxury brand said that Mario’s “upbeat and active personality will encourage wearers of this smartwatch to enjoy moving too.”

According to Engadget, the more active a wearer is, the livelier Mario will appear on the watch’s dial. Plus, there’s a gamification rewards system, allowing you to view different animations upon hitting 25%, 50%, 75%, and 100% of your daily steps goal.

Wearers will be able to select from four watch faces, which don’t just feature Mario’s signature red and blue theme. One dial uses “retro elements from the 1985 version of Super Mario Bros,” featuring Mario all in pixels. Another displays a rotating animation of elements from the iconic video game.

Aside from graphics on the watch’s dial, the hardware of the smartwatch itself boasts Super Mario-inspired designs.

The watch’s push buttons, crown logo, and bezel have been transformed into Super Mario red, with symbols of in-game objects etched into the bezel, too. There’s even “TAG Heuer x Super Mario Limited Edition” carved into the back of the watch, so you know you’ve got your hands on one of only 2,000 pieces made.

Change your bands as you go from a hike to date night by switching from the sporty red perforated rubber strap to the black leather band on red rubber for something more formal. The smartwatch boats a 45mm face and weighs 0.18 lbs. It’s water resistant up to 5ATM, and its 430mAh battery is expected to last an entire day.

For more information on the limited-edition watch, head over here.

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Image via TAG Heuer


Image via TAG Heuer


Image via TAG Heuer


Image via TAG Heuer


Image via TAG Heuer


Image via TAG Heuer



[via Engadget, images via TAG Heuer]
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