Watch: Chobani’s Extended Cut Of Studio Ghibli-Esque Ad That Went Viral
Image via The Line
To inspire optimism in a jaded world, Chobani released a cozy animation expressing its vision for the future of agriculture. And what better way to paint perfect worlds than to do it Studio Ghibli-style?
Well, it paid off. The lovely animated tale, Dear Alice, caught on and stirred hearts around the world. The short, a love letter from a grandmother to her granddaughter about her hopes for farming, is even paired with an original score by Joe Hisaishi, who frequently composes music for Studio Ghibli films.
Fans are in for another treat; the animation studio behind the advertisement, The Line, has released the extended cut of the beautiful spot. Yogurt and fresh produce never looked so good.
“We worked closely with Chobani to realize their vision of a world worth fighting for,” the studio writes on its website. “It’s not a perfect utopia, but a version of a future we can all reach if we just decide to put in the work. We love the aspiration in Chobani’s vision of the future and hope it will sow the seeds of optimism and feed our imagination for what the future could be.”
Dear Alice - Extended CutHere's the extended "Dear Alice" project, with a completely unique score by long-time Ghibli composer (and absolute legend) Joe Hisaishi!!! Say waaaa!! 😍🤯
Posted by The Line Animation Studio on Friday, July 9, 2021
If you are new to this, this beautiful animation is a love letter from a grandmother to a granddaughter and an optimistic vision of the future of farming.
Music: Joe Hisaishi
Director: Bjørn-Erik Aschim
Executive Producer: James Duveen
Senior Producer: Hanae Seida
Producer: Samia Ahmed
Art Director: Antoine Perez
Production Manager: Macarena Gaset
Production Coordinator: Tyler Antin
Junior Generalist: Skye van der Walt
Lead Animator: Amanda Jespersen Holm & Bishoy Gendi
Lead Compositor: Elliott Kajdan
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#thelineanimation #joehisaishi #animation #2danimation #cellanimation #futuristic #design #digitalart #nostalgic #motion #motionmob #motionappetit
Image via The Line
Image via The Line
Image via The Line
Image via The Line
Image via The Line
Image via The Line
Image via The Line
[via The Line]
