Dreamy Retro-Themed Cinema In Vietnam Draws Inspiration From Old Saigon
Image via Module K
Beta Cinemas Quang Trung is Ho Chi Minh City’s newest movie theater, a seven-roomed, thousand-seat space located in Ward 11, one of the busiest areas of the Go Vap district. Local interior company Module K designed the space in “Artistic Urban Lifestyle,” drawing elements and references from the city’s past.
For example, columns in the cinema’s central hall area pay homage to the Central Post Office, an old colonial building. The popcorn stall and ticketing booths are reminiscent of the stalls at the iconic Ben Thanh Market. And, the Gothic style of the Tan Dinh Church is acknowledged in the incorporation of the arched pillars throughout.
Image via Module K
Image via Module K
The cinema is described to reflect the young, dynamic energy of past Saigon, but with a gentle touch. Its eye-catching vibrant color scheme of pink, green, and orange greets visitors as soon as they enter, and is woven throughout the architectural elements and interior design.
Fun and contemporary modern shapes swath the furniture used, each boldly colored to contrast yet complement its surroundings. There seems to be a curved theme running throughout the space, creating a friendly, welcoming space.
Image via Module K
Beta has about 20 cinemas across Vietnam, and Module K is reportedly working on another location similar to this one, Wallpaper reports. Indeed, movie theaters are the perfect space to work on an otherworldly project, one that transports its visitors to a different, dreamy realm.
Image via Module K
Image via Module K
[via Wallpaper, images via Module K]
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