Sony Wants To Wrap ‘Venom’ Around Our Faces With 270º Screens & 4D Effects
Image via ScreenX
Sony Pictures has just joined with Seoul-based cinema tech firm CJ 4DPlex, signing a three-year deal in which 15 movies by the production company will be screened on the panoramic, immersive ScreenX in more than 350 theaters worldwide.
ScreenX is a multi-projection cinematic experience, which expands the traditional singular movie screen to a three-sided view, expanding the canvas that the film has to work with. Along with revolutionary experience-based watching, CJ 4DPlex’s 4DX technology uses effects to bring the audience even closer to the scene. Motion-synchronized seats, weather effects, vibration, and scents blur the lines between watching a movie and a theme park ride.
First in the lineup is Venom: Let There Be Carnage in September, where filmgoers will be able to find themselves plunged straight into the movie; for better or for worse, given the mixed reviews the original film garnered. Other scheduled titles will include Spider-Man: No Way Home and The Man from Toronto.
“As audiences come back to movie theatres post-pandemic, CJ4DPLEX is positioned better than ever with our super-premium immersive and dynamic theater formats,” explains Jongryul Kim, CEO of CJ 4DPLEX, in the news release. The theaters are “distinctly different” from home experiences, and are expected to “motivate audiences to get out of their house and enjoy the theatrical experience once again with friends and family.”
Traditional movie release models have had to shift drastically in the last decade to accommodate the rise of streaming platforms. However, fresh and unique experiences like the one Sony has tapped into with ScreenX combined with the itch to ‘go into the real world’ post-pandemic could well see a resurrection of the box office.
[via Gizmodo, image via ScreenX]
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