IKEA Creates Meatball-Scented Candle So Your Home Can Smell Like Its Food Courts
Photo 128227915 © Nina Firsova | Dreamstime.com
For many who make the trip out to an IKEA store, tucking into those meatballs is the reward. Now, the Swedish furniture giant is letting customers reap some of the benefits, without the footwork or calories, by rolling out a candle that smells like its famous HUVUDROLL meatballs.
First reported by USA Today, the limited-edition HUVUDROLL candle is part of IKEA’s ‘Store in a Box’ package celebrating the 10th anniversary of the brand’s US Family Program. Other than the scented product, other items that deliver an “immersive sensory experience” are to be expected.
Depending on how hungry you are, the scent of meatballs wafting through your living room might be torture. However, as they say, much of flavor comes from smell, so you might even be able to taste them oh-so-slightly at the tip of your tongue.
To obtain the package, shoppers will have to participate in a sweepstakes, which will run from August 6 through August 22.
It’s unclear what other sensory pleasures will be stashed in the box, as IKEA is only teasing this much, so let’s see how they could possibly top this piping-hot meatball special.
[via USA Today and PAPER, images via various sources]
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