‘F*** You, Pay Me’ Is The New ‘Glassdoor’ Outing Brands That Pay With Exposure
Image via ID 135567715 © Artem Varnitsin | Dreamstime.com
New platform F*** You, Pay Me (FYPM) wants to help content creators negotiate better deals with brands, and also give them insight into which brands they might want to avoid working with. The site was set up by equity analyst Lindsey Lee Lugrin and Isha Mehra, a former Facebook data scientist.
According to The New York Times, FYPM aims to bridge the gap between influencers and brands, giving content creators more power and information to negotiate their fees for sponsored content.
The site works similarly to Glassdoor, a popular platform where employees can review companies they’ve worked for. FYPM also allows users to anonymously share how much they were paid to work with different brands, helping other creators to gauge and compare proposals received.
As per PetaPixel, the idea to start FYPM came from one of Lugrin’s personal experiences, when she was offered an opportunity to appear in a Marc by Marc Jacobs advertisement campaign. While she saw her images on billboards around town and on advertisements on the internet, she had only been paid US$1,000.
Not wanting creators to undervalue themselves in the same way, the site aims to be a guide in the growing online content creation space, where most deals are negotiated directly between brands and personalities.
Other than FYPM, sites like Collabstr are trying to bring more transparency to the social media industry. It lists a directory of available creators and their asking rates, so others know how much they’re charging.
There are also exposé social media accounts that have emerged, such as We Don’t Work For Free and Influencer Pay Gap, which share anonymous posts about creators’ bad experiences with brands.
Currently, as per The New York Times, there are 1,500 creators on FYPM, with 2,000 reviews and 1,300 brands listed. As the site says, “Your bank would never accept ‘exposure’ as payment. Neither should you.” Click here to check it out.
Video via FYPM
[via PetaPixel, cover image via ID 135567715 © Artem Varnitsin | Dreamstime.com]
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