Pink Ribbon Imagines World Landmarks As Boobs To Portray Breast Cancer Is Global
Image by Wefra Life via Ads of the World
Borders might be slowly opening, but one occurrence has remained wide open throughout.
To illustrate that breast cancer doesn’t discriminate wherever you are, the Pink Ribbon project in Germany has released a set of print advertisements depicting some of the world’s most famous buildings and structures as breasts in diverse shapes and forms.
Turned sideways, the Eiffel Tower, the Gherkin Building, the Great Pyramid, Chichén Itzá, and other pyramidical or conical icons make for surprisingly conspicuous doubles.
Aside from portraying that “breast cancer affects all of us,” the all-encompassing campaign created by advertising agency Wefra Life aims to direct the general public to breastcare, a multilingual app focused on breast cancer awareness, early diagnosis, and prevention. Copy on the prints is hence translated into various languages.
Image via Wefra Life
Image by Wefra Life via Ads of the World
Image by Wefra Life via Ads of the World
Image by Wefra Life via Ads of the World
Image by Wefra Life via Ads of the World
Image by Wefra Life via Ads of the World
Image by Wefra Life via Ads of the World
[via Ads of the World, images via Wefra Life]
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