The Weeknd’s New ‘Take My Breath’ Video Pulled Due To ‘Intense Strobe Lightings’
Image via The Weeknd
The Weeknd’s hotly-anticipated Take My Breath music video was supposed to hit IMAX cinemas this week, to be aired before Suicide Squad screenings. It’s been teased in an Olympics advertisement and on the singer’s social media posts, too.
However, the full video isn’t going to be shown anymore. Variety reports that a close source explained how it was because the “intense strobe lightings” were a no-go, having received epilepsy warnings.
The song is still going ahead with a release on Friday, August 6, but there isn’t any news of whether the video will come with it, or if it’ll ever be tweaked for cinema-friendly showings as per the original plan.
Take My Breath appeared in an commercial from NBC for the Team USA Women’s Track and Field team at Tokyo 2020. This short clip featured athletes Sydney McLaughlin, Dalilah Muhammad, Athing Mu, and Gabby Thomas, backed by the track. The Weeknd shared the clip with the caption “8.6.21 new single.”
Given the title of the track, it’s definitely a fitting choice to soundtrack the superhuman sprints that the track and field events often evoke.
On August 2, he then tweeted out a teaser of the song, accompanied by the visuals of a radiant sunset. There’s a lot left to be speculated, though: the clip is instrumental until the very end, where “take my breath” can be heard.
In a cover interview with GQ magazine, the new album that Take My Breath is from is described excitedly by the singer as something that he’s “always wanted” to make. Whether he counts his work as successes depends on how he feels about making the next.
“What makes any of my albums a successful album, especially this one, is me putting it out and getting excited to make the next one. So the excitement to make the next project means that this one was successful to me.”
From the Olympics spot, we can glean that the song will be somewhat of a synth-heavy offering. It’s the first track released since the After Hours album release last year, and we’ll just have to wait to hear the full thing soon; hopefully, with its video, too.
— The Weeknd (@theweeknd) August 4, 2021
8.6.21 new single ... #TokyoOlympics pic.twitter.com/6KPDHV1L1m
— The Weeknd (@theweeknd) August 3, 2021
— The Weeknd (@theweeknd) August 2, 2021
[via Variety, image via The Weeknd]
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