Play-Doh Debuts ‘Home Protection Service’ To Dough-Proof Stressed Parents’ Homes
Image via Play-Doh
“We get it,” Play-Doh admits. “Play-Doh products can cause a mess.”
It’s everywhere: open a tub of the squishy, brightly colored compound, and you’ll be finding it wedged in the weirdest places.
But that’s where the newest Play-Doh Home Protection Service swoops in to save the day before you’re on your knees trying to get that fluorescent paste out of the corner of the rug. The squad is on its way to install a Play-Doh-proof room, where kids can make the mess they’ve always dreamed of, and parents can release their white-knuckled grip on the upholstery.
Grownups who sign up on the Home Protection Service’s website will stand a chance to win either a visit and installation from the team, or a limited-edition DIY preparation kit that can be used to Doh-proof the house before unleashing the pots of putty.
The fanfare-filled visit involves a makeover in a choice play area, which will include protective flooring, custom play tables and chairs for molding and sculpting sessions, kid-friendly aprons, and a certificate of a Play-Doh-Proof home. And, of course, plenty of products to enjoy the new space with.
Those with their hands on the DIY kits will get a similar set of assurances in the form of a tablecloth, aprons, dough products, and a certificate, too.
Launching in England, Scotland, and Wales, the service has garnered celebrity testimonials from names such as Ferne McCann, Harry Judd, and Candice Brathwaite, who voice the concerns of many parents with Play-Doh-loving kids. Judd describes a “love-hate” relationship with the product: “It inspires our little ones, and encourages them to use their imaginations, however it can also be really messy!”
Can’t get your hands on the service, or the kit? No fear; Play-Doh has compiled a list of quick rescues for a sticky situation, too.
[via Campaign, image via Play-Doh]
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