Animal Shelter Takes To Tinder So You Can ‘Swipe Right’ On Lonely Adoptable Pets
Image via ID 97456828 © Okssi68 | Dreamstime.com
As we approach the light at the end of the pandemic tunnel, there’s one set of creatures who aren’t benefitting from people returning to work: pets.
According to a report by Fortune, shelters in New York and Los Angeles are running out of space as more people abandon their “pandemic pets.”
Animal Care Centers of NYC took in 1,393 animals in June, more than double the number dropped off in February. Elsewhere in the nation, an increasing number of people are leaving unwanted pets on doorsteps of animal welfare societies and shelters.
In light of this surge in abandoned pets, the Munich Animal Welfare Association in Germany has come up with a unique campaign to match adoptable pets with new forever homes. It’s taken to putting up profiles of these furry friends on popular dating app Tinder.
The shelter, partnering with an advertising agency, even took professional headshots of the cats and dogs for their profiles, and it’s paid off. There were users who swiped right on the animals, eagerly awaiting their first “date.”
“The response is insane. It’s exploding everywhere,” MAWA’s Jillian Moss told Reuters.
By placing profiles of adoptable pets on Tinder, the shelter hopes it can connect the animals with enthusiastic adopters. Tinder also showed its support for the ingenious campaign.
“We hope that these animals really find a new partner, a ‘purrfect match’ in the long term and not just for a few weeks,” said Benjamin Beilke, who works for the dating app’s communication team.
[via Engadget, cover image via ID 97456828 © Okssi68 | Dreamstime.com]
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