Facebook Expands Successful Tests Of Reduced Political Content In Feeds Globally
Image via Mercigod / Shutterstock.com
Facebook has announced that it is rolling out an earlier experiment that will help to reduce the number of political posts in users’ News Feeds to a wider audience.
The social media platform had first trialed this in February, limiting political content for users in the US, Canada, Brazil, and Indonesia.
Now, after receiving positive feedback from users, it’s expanding the test to other countries, such as Costa Rica, Sweden, Spain, and Ireland, as per CNET.
According to a statement by Facebook, the company said it will place less importance on signals such as how likely a user is to comment or share political content. Instead, it will pay more attention to users’ negative feedback on ranked posts regarding politics and news events.
This change could affect the traffic of major news sites around the world, which is also one reason Facebook is taking it slow.
“Knowing this, we are planning a gradual and methodical rollout for these tests, but remain encouraged, and expect to announce further expansions in the coming months,” it said.
[via CNET, cover image via Mercigod / Shutterstock.com]
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