MUJI Releases Emergency Preparedness Kits For Use In The Event Of A Disaster
Image via Ryohin Keikaku / PR Times
MUJI, the Japanese “no-brand” lifestyle store that seems to have mastered the art of minimalism, has rolled out essentials to hold on to in the wake of an emergency.
Japan is especially vulnerable to natural disasters, given its climate and rugged topography, and locals have to be ready for possible evacuations.
This launch seems to be a refresh, with three disaster preparedness kits along with all-new emergency-ready items. Sporting an iconic no-frills packaging design, the line is named Itsumo Moshimo, or “The Always If,” as translated by SoraNews24.
Image via Ryohin Keikaku / PR Times
The smallest of the three, the Portable Set, includes face masks, bandages, a plastic pouch, antibacterial wipes and an emergency contact guide detailing how to contact local authorities, even with no mobile phone reception. It’s priced at ¥990 (US$9.02).
Image via Ryohin Keikaku / PR Times
The second pack, called the Take Out Set (¥3,990 or US$36.34), appears to be more suited for those who need to be on the move, and its bag is even waterproof. On top of the items available in the smaller Portable Set, it also carries a space blanket, earplugs, a crossbody satchel, and a headlamp.
Image via Ryohin Keikaku / PR Times
Then there’s the Furnish Set, which is perhaps best for emergency recovery lasting days. It contains 15 items—namely all the accessories from the other two sets, plus gloves, small candles, emergency toilet bags, and towels. The heavy-duty kit, packed in a cardboard box, is priced at ¥5,490 (US$50).
All three kits arrive with a special graphic handkerchief illustrating ways it can be used, such as a tablecloth, a mask, a napkin, a message board, and even as part of a game to allay children’s fears.
Image via Ryohin Keikaku / PR Times
Separate from the packs, MUJI has introduced an individual parka that’s waterproof and comes with 11 pockets to hold several small objects. The handkerchief can also be purchased separately.
The collection is now sold in MUJI stores in Japan. Moving forward, the brand will debut a new disaster preparedness item monthly.
Image via Ryohin Keikaku / PR Times
[via SoraNews24, images via Ryohin Keikaku / PR Times]
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