Pepsi Debuts Retro ‘Soda Shop’ Colas In Honor Of ‘Grease’ 50th Anniversary
Image via PepsiCo
A modern Pepsi-imbued take on vintage soda shop flavors and a rework of the hit song of the era, You’re the One That I Want, in collaboration with three-time Grammy nominee Doja Cat, are the newest products from the beverage company.
It’s also the 50th anniversary of Grease this year, too, and PepsiCo is leveraging that piece of pop culture to illustrate its newest range.
Brought alive by Doja Cat strutting through Rydell High—the primary setting for the 1978 film—the track is a nod to retro nostalgia. Although rooted in the original, it touts a distinctly-Doja sound for a slightly modern twist.
The “one” that Doja Cat wants, though, isn’t a partner like the original song suggests—it’s a can of refreshing, ice-cold Pepsi. Specifically, one from the Soda Shop range, which comes in the Cream Soda and Black Cherry flavors.
This nostalgic charm is furthered even more by the design of the can labels for this series; Pepsi does away with its usual white, red, and blue color scheme to invite a classic font and bright colors instead. Oh, and in line with the theme, it’s Pepsi-Cola now, not Pepsi.
Image via PepsiCo
“Pepsi has a great heritage in music and we couldn't be more thrilled to continue this legacy by partnering with Doja Cat around the launch of Pepsi-Cola Soda Shop,” said Todd Kaplan, Pepsi’s vice president of Marketing, in the press release.
“With a nod to the nostalgic soda shop flavors of the past, Pepsi-Cola Soda Shop is sure to become an instant classic in our limited time offering lineup.”
The new flavors will be available in 20oz bottles and 12oz cans, and will debut nationwide starting next week on September 20.
Plan for today: Check out @DojaCat’s modern take on a classic, and keep your 👀 peeled for our Pepsi-Cola Soda Shop flavors. Coming soon... #PepsiSodaShop pic.twitter.com/mNsrcUelRh
— Pepsi (@pepsi) September 12, 2021
[via PepsiCo]
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