Lil Nas X Is Now Your New ‘Attorney,’ Head-Turning Billboards Claim
Lil Nas X
We’ve seen tons of artists advertise for new album releases on huge screens in Times Square or on billboards spanning an entire building.
But for his debut studio album, Montero, Lil Nas X has chosen a different route instead.
Inspired by old-timey law firm advertisements, the 22-year-old singer put up various billboards around the nation, featuring him in a variety of getups.
With eye-catching slogans, the public is then (knowingly or unwittingly) directed to welcometomontero.com, where they can order the album or watch his music videos, as per The Cut.
One billboard reads, “Do you hate Lil Nas X? You may be entitled to financial compensation.” Another is a humorous nod to the singer’s outspoken LGBTQ+ advocacy, saying, “Gay? You may be entitled to financial compensation.”
And in an attempt to bait those with certain political leanings, Lil Nas X even came up with a billboard inviting them to “take action.”
“Do you miss the real America!? Visit WelcomeToMontero.com to see how we can take our country back,” it said. Chances are, those who fall for it aren’t going to be too pleased seeing the star twerk on screen.
This is no doubt one of most creative marketing campaigns we’ve seen for an artist in a long time. Forget fancy photoshoots; who knew bringing back advertisements from the 90s could cause such a stir?
Take a look at the billbords below.
[via The Cut, cover image Lil Nas X]
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