IKEA Teases Surf Collection Made From Ocean-Bound Plastic & Renewable Materials
Image via IKEA
IKEA is riding the wave of ocean plastic recycling—it’s in the midst of designing a wholesome collection embracing the surfing lifestyle with help from the World Surf League.
Although the partnership was confirmed by the furniture giant back in 2019, more details finally floated to shores at the virtual IKEA Festival, where it was announced that the KÅSEBERGA line will arrive globally from spring 2022. True to the calling of ocean-drawn surfers, the collection of practical and stunning pieces for “the home, the beach, or wherever life takes [you]” aims to inspire active living and a protective compulsion for the planet.
So far, IKEA has teased three types of products for early 2022: a KÅSEBERGA balance board designed by Michael Axelsson and Rob Machado; a KÅSEBERGA beach bag conceptualized by Kassia Meador and Wiebke Braasch; and KÅSEBERGA drinking glasses also by Kassia Meador and Wiebke Braasch.
Each piece is designed with sustainability and the use of recycled and renewable materials in mind. Components include wood, which is renewable; recycled polyester; and recycled ocean-bound plastics, which are plastics picked up at coastlines that are on the brink of entering water bodies. For example, one item that the Swedish company drew attention to at the event was the tote bag thoughtfully designed for beach cleanups.
Image via IKEA
To dive into customers’ expectations and needs, IKEA listened to “several hundreds of people” in the surfing community, who provided input for research and design. “We have been really tuned in to their needs in the development of this collection, pushing both form and function while also ensuring the use of more sustainable materials,” explained James Futcher, Product Design Leader at IKEA Sweden.
Kassia Meador, a member of the World Surf League and one of the collection’s designers, noted, “As surfers, we are close to the ocean and often see first-hand how pollution and waste are affecting our waterways and oceans. We are stoked now to see the KÅSEBERGA collection coming to life, and that our common strive to make society more sustainable really comes through in many of the new products. It’s exciting that we together are coming up with empowering solutions to be part of the proactive change.”
With all the effort thrown into this project, there’s no doubt the launch would be pulled off swimmingly.
Image via IKEA
Image via IKEA
[via Apartment Therapy, images via IKEA]
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