Hermès Showcases Vibrant Homeware Collection In A Playfully-Patterned ‘Village’
Image via Hermès
Five brightly-colored, geometrically-patterned houses stand atop individual beds of sand at La Pelota, Milan. A peek inside will reveal a capsule world created by Hermès exhibiting a collection of its homewares.
Furniture, textiles, and objects flank the interiors of the little houses. To showcase the items, the luxury goods company has collaborated with interior designer Charlotte Macaux Perelman to cover the houses’ walls with eye-catching patterns and shapes.
This, of course, is the perfect association with Hermès. The brand can be recognized by its bright colors, signature patterns, and bold designs. These separate it from other brands within the luxury fashion market, which tend to stick to subtle looks.
Image via Hermès
The “scenography” finds its roots in the “traditional architecture of houses from all traditional cultures.” These are often “covered with earth, lime or plaster and painted by hand completed by artisans from La Scala in Milan,” the brand explains to Dezeen.
“Colors and graphism are essential at Hermès, specifically in our textile, porcelain, and objects collections,” it continues. It was also stated that it was important for visitors to be able to “feel” the objects’ materiality just by entering the space, without necessarily touching them.
Image via Hermès
“Now that our lives are seemingly more and more abstract, more remote, the new collection of decorative objects for the home explores the language of materials,” the brand declares. “It brings a sense of physicality and texture and lifts the curtain on an even more vast, invisible world.”
On the brand’s website, this collection of homewares is described as “objects of connection,” designed to act as links between the object and its material.
A highlight is the armchair designed by Studio Mumbai: a wooden frame “encased in an unprecedented blend made from cellulose microfibres.” The piece is hand-painted and finished, and is representative of modern materials meeting “age-old know-how.”
Image via Hermès
Of course, with more time spent at home, there’s a rising sense of importance for objects within our spaces to feel truly like our own. Even more so, it’s important that they’re expressive of ourselves and our lifestyles.
Hermès’ installation was displayed from September 5 to 10 this year at La Pelota as part of Milan Design Week 2021. More details and the story behind the homewares collection can be found in the brand’s story.
Image via Hermès
[via Dezeen, images via Hermès]
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