Impossible Pork Is Trotting Across The Globe As A Realistic Meat Substitute
Image via Impossible Foods
If you’re a self-professed carnivore, don’t turn a snout at this announcement just yet. After serving samples to guests at CES 2020, Impossible Foods is finally launching its pork substitute commercially, and taste-testers apparently prefer this version to the pig.
The vegan-friendly Impossible Pork is described to have 37% fewer calories than USDA 70/30 ground pork, less than half the total fat, 18g of protein and 0mg of cholesterol.
Promotional visuals envision it in spaghetti, patties, and dim sum—essentially, anything that’s supposed to contain ground pork would do.
Image via Impossible Foods
According to the plant-based meat alternative company, blind taste tests of 200 people in Hong Kong concluded with “more than half” ranking Impossible Pork above actual ground pork in terms of “flavor liking, texture liking, and purchase intent.” Impossible, you say?
Video via Impossible Foods
Interestingly, its plant origin doesn’t automatically make it acceptable for religions that prohibit eating pork. While Impossible Foods had developed the pork alternative with the intention to obtain halal and kosher certifications, CNET quotes that “the authorizing bodies will not certify a product called ‘pork.’” The company wishes to keep the name, and is thus no longer looking at being certified.
Image via Impossible Foods
Impossible Pork will first debut to the masses at Momofuku Ssäm Bar in New York City’s Pier 17, where founder David Chang intends to serve it as ragu to be paired with the restaurant’s spicy rice cakes. It will then make its way to more than 100 Hong Kong restaurants on October 4 and in Singapore eateries in the fall.
Image via Impossible Foods
Image via Impossible Foods
Image via Impossible Foods
Image via Impossible Foods
[via CNET, images via Impossible Foods]
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