Pink Ribbon Teaches You Real DJ Mixing Techniques To Easily Check Your Boobs
Image via Ogilvy Social.Lab
If you have at least one musical bone in your body, good news: you know how to check for breast cancer.
According to Pink Ribbon Belgium, there’s a common misconception that breast cancer only affects middle-aged women. As such, young women and teenage girls aren’t too concerned about having their breasts examined. They really should, because, although it’s a small percentage, nearly 5% of diagnoses are given to younger women.
So this International Breast Cancer Awareness Month, the nonprofit is spinning its focus to under-40s by adopting playful techniques drawn from DJ mixing methods. As it turns out, the scratching skills required of DJs to mix music on vinyl decks are “identical” to essential hand movements for personal breast examinations.
The #MixForBoobs campaign, created with social communications agency Ogilvy Social.Lab and radio station NRJ Belgium, introduces four unique techniques for self-checks: The ‘Rewind’, The ‘Spin Forward’, The ‘Baby Scratch’, and The ‘Spindle Pinch’.
Hand gestures comprise spiral motions around the chest, “jet movements” away from the nipple, moving vertically on a breast to check for lumps, and squeezing the nipple to ensure that no liquid leaks out.
With consultation from Pink Ribbon Belgium’s medical experts, the team also designed breast-shaped vinyl albums, in two different skin tones, that women can listen to to get in the rhythm of breast checks.
Image via Ogilvy Social.Lab
Image via Ogilvy Social.Lab
The songs, of course, are educational too, and contain instructions for personal examinations as lyrics.
Image via Ogilvy Social.Lab
Image via Ogilvy Social.Lab
“When you know that 90% of women detect breast cancer themselves, you realize how important it is to educate people about self-care,” explains Christophe Crasselts, Chief Growth Officer at Ogilvy Social.Lab. “But how can we induce this reflex from an early age? This is the challenge we decided to take on with #MixForBoobs—by completely renewing the usual codes of prevention campaigns.”
The campaign includes activations across social media, with appearances by artists and influencers, in hopes to reach young women far and wide. “Indeed, the more women see #MixForBoobs, the more of them will master breast self-examination… which we hope will help save lives,” says Ogilvy Social.Lab.
Image via Ogilvy Social.Lab
Image via Ogilvy Social.Lab
Image via Ogilvy Social.Lab
Image via Ogilvy Social.Lab
[via Ogilvy Social.Lab]
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