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Sotheby’s Opens Its Very Own NFT Marketplace For Digital-Only Art

By Alexa Heah, 20 Oct 2021

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Image via Sotheby’s

This week, Sotheby’s introduced the first-ever sale on its new NFT-only marketplace, Metaverse. It marks the first digital-only site launched by a blue chip auction house, with all its NFT sales now scheduled to take place on the platform.

Previously, the house had hosted its NFT sales on its main site, but faced problems implementing features specific to the cryptocurrency art space, including allowing buyers to view the entire transaction history of each artwork. Now, on its new page, each digital art piece will be accompanied by such information, alongside a writeup on the artist.

According to ARTnews, the inaugural sale on Metaverse, Natively Digital 1.2, offers 53 different artworks. The first version of the auction took place in June, with the auction house planning to make the event its flagship biannual NFT sale. This time, Sotheby’s worked with 19 global NFT collectors, offering premium selections from their collections.

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On sale are famous NFT pieces, such as Crypto Punks by Larva Labs, as well as Rare Pepe trading meme cards that once were prized on the internet. Bids are expected to range from US$10,000 to US$2 million, with the sale coming to a close on October 26. Each person who signs up on the site will also receive a profile picture specially designed by NFT artist Pak.

“We wanted to have a very diverse sale in terms of category but also in terms of price point. We wanted collectibles, gaming NFTs, early NFTs from 2015, 2016, everything,” said Michael Bouhanna, co-head of Sotheby’s Digital Sales.

For more information, head to Metaverse here.



[via ARTnews, cover image via Sotheby’s]
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