‘Law & Order’ Creators Are Now Telling Whodunnits In The Form Of NFTs
Image via the Wolf Society
Wolf Entertainment is perhaps most well known for being the company behind the hit franchise Law & Order, but lately, it has been seeking new avenues other than the television screen to connect with its audiences.
Of course, because it’s 2021, non-fungible tokens (NFTs) seemed like the most relevant new stream to explore.
Keeping in line with the name, the Wolf Society is the firm’s take on storytelling rooted in the blockchain. As the name suggests, it’s a new type of digital membership that appears almost like a story-based game.
Members will be able to buy limited-edition NFTs that contain clues to an original cold case, written by the entertainment firm, in the form of video, audio, or text. The collectibles will them in solving the case, and can be traded with other members in order to obtain more clues to build a better picture of the conundrum at hand.
The project will be hosted on Curio, an Ethereum-based NFT marketplace. The similarities with other art-based NFT projects, however, are sparse. A standard “drop” of art largely remains as that piece of art, or even a meme, if you’re so inclined. But it’s not something that’s highly interactive.
“The concept is similar to The Bored Ape Yacht Club,” Elliot Wolf, EVP of digital at Wolf Entertainment, explains to Fast Company.
When users without an Ape NFT visit the BAYC site, for example, they’ll be able to see the “public-facing” side of it. However, in order to gain access to the deeper workings of the site and community, a membership—which comes in the form of the NFT—is needed. Wolf likens this to going “beyond the gated wall of the clubhouse, if you will.”
“We were seeing what had been done to date, and there were a lot of entertainment companies and players getting into NFTs, but they were going it in a pretty traditional way. They were looking at NFTs as memorabilia or one-off NFT items. For us, that was a little less interesting.”
Members of the Wolf Society are more likely to keep coming back, since the concept has something in it for them. Plus, to stop solving a case halfway is bound to be as unsatisfying as an unresolved cliffhanger.
The Wolf Society will launch at the end of November, though anticipating fans can also join the project’s Discord to stay up to date. As for whether or not the cold case could end up as the entertainment company’s next television series, he just says, “I’m not writing anything off.”
[via Fast Company, cover image via the Wolf Society]
Also check out these recent news
