Pepsi Launches Retro Polaroid Camera For Click-Worthy Moments That Pop
Image via Retrospekt
No matter which camp you belong to in the realm of colas, this Pepsi instant film camera and its iconic, eye-popping colors that can be spotted a mile away is bound to tantalize. The beverage giant has teamed up with Retrospekt, a Polaroid licensee specializing in refurbishing gadgets, to create this zesty eye candy.
To create a vintage feel à la the 1990s, Retrospekt decked the camera with Pepsi branding from the era. The signature blue is splashed on its all-new exterior, while a throwback Pepsi icon sits next to the shutter. Meanwhile, a marquee of Pepsi’s wordmark lines the film eject slot.
Image via Retrospekt
The camera’s guts come from original Polaroid 600 internals. By refurbishing old parts, Retrospekt hopes to limit manufacturing waste.
Image via Retrospekt
Keeping to the theme throughout, the Polaroid 600 Pepsi instant film camera is packed in a Pepsi-inspired box featuring a bygone Pepsi can design and slogan, “Gotta Have it.”
Image via Retrospekt
The camera, licensed by both Pepsi and Polaroid, can be purchased here for US$160.
[via PetaPixel, images via Retrospekt]
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