Meta Unveils First Brand Campaign, Portraying How Trippy It Is Against Facebook
Video screenshot via Meta
When Meta eventually makes its inception into the mainstream, your days of scrolling through flat, dimension-less feeds will look ancient. That much is clear in the first-ever brand campaign unleashed by the corporate entity formerly known as Facebook.
With the metaverse being a pretty new concept, people are understandably confused about what it encompasses or even means. Meta succinctly illustrates this multifaceted virtual world in an advertisement centered around Henri Rousseau’s Fight between a Tiger and a Buffalo, a 2D painting from the 20th century transformed into an immersive world.
The film, produced by Facebook/Meta’s internal creative studio CreativeX and brand agency Droga5, shows some students on a museum excursion, where the 1908 masterpiece catches their eye. Something about it seems different; it’s almost as if the painting has a life of its own.
And it does. The students observe in bewilderment as the fight between the two creatures becomes real. The jungle behind the animals opens up to introduce an entire biodiversity of flora and fauna, including snakes hanging from trees, flamingos, toucans, and mandrills. To surreal effect, the animals are bopping to the music too.
By delving into the possibilities of a painting, Meta taps into a familiar concept to convey how expansive its next tier of interactions could be. Instead of the simple act of making a comment on someone else’s post, Meta hopes to recreate the experience of being in the same space as a loved one.
“We’ve all stood in museums and wondered, ‘What if this painting came to life?'” shared Jasmine Summerset-Karcie, Meta’s Global Director of Brand Marketing, in a statement sent to Ad Age. “A lot of people are wondering, ‘What is the metaverse?’ This piece is really intended to inspire people; it’s a story of imagination and how our imaginations will ultimately define the metaverse.”
The commercial will be broadcasted as well as released on Meta’s social media platforms.
[via Ad Age, video and cover image via Meta]
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