Rihanna’s Fenty Beauty Has Been Tasked To Give Riot Games Avatars Glam Makeovers
Video screenshot via Netflix
Riot Games, the creator of League of Legends, has teamed up with Rihanna’s Fenty Beauty to curate exclusive beauty looks for its animated characters, in celebration of the game maker’s first Netflix series, Arcane.
The R&B singer’s cosmetics line, which has been lauded for catering to a wide array of skin tones, will dress up the series’ avatars across Riot Games’ content, “aiming to highlight the multifaceted and diverse beauty landscape that celebrates beauty in all of its forms — including animation,” as per an official statement quoted by Inven Global.
According to Highsnobiety, these looks will include characters’ makeup, as the show’s trailer depicts several of its protagonists donning gold eyeliner and smoky eyeshadow. The site posited that the partnership could open the doors for more animated series or video game characters to partner with cosmetics and clothing brands in the near future.
Who knows, if you’re unable to get your hands on the latest Fenty Beauty lip gloss, you may soon be able to wear it on your favorite in-game avatar. Otherwise, we’re sure a League of Legends eyeshadow palette might sell out just as fast.
[via Highsnobiety and Inven Global, cover image via Netflix]
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