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Tiffany & Co Unveils Its Most Expensive Rock, Closest To ‘Priceless’ Signature

By Ell Ko, 22 Nov 2021

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Image via Tiffany & Co.

Tiffany & Co. has always been a name synonymous with timeless jewelry and fine diamonds. Solidifying its reputation is its unveiling of the latest Blue Book collection, which includes its most expensive diamond and design yet.

On Sunday, at a Tiffany event in Dubai, the World’s Fair Necklace—with a total of 180 carats of diamonds, all set in platinum—was revealed. At its center, an 80-carat oval shape, D color and internally flawless diamond named ‘The Empire Diamond’ proudly sits.

Acquired earlier this year, this centerpiece diamond is more than 80 carats and was given a name inspired by New York City, the brand’s hometown. In April, it was showcased at a presentation in Shanghai before being set into the necklace.

“This remarkable gem represents Tiffany’s largest diamond acquisition since obtaining the exquisite 128.54-carat Tiffany Diamond back in 1878,” a press release writes. “Unlike the legendary Tiffany Diamond, which is famously not for sale, this exquisite stone will be set in a necklace that is expected to be Tiffany’s most expensive piece yet.”

And here it is.

This necklace was inspired by a necklace made for the World’s Fair in 1939, hence its name. The earlier iteration boasted an aquamarine stone weighing more than 200 carats, according to WWD. With an additional 429 diamonds in the piece, it was priced at around US$28,000, which is US$557,000 by today’s standards.


The 1939 display. Image via Tiffany & Co.

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The 2021 version of the necklace has a twist, though: The diamond can be popped out and mounted onto another jewelry item, such as a ring, by unscrewing a few small fasteners around the stone.


Image via Tiffany & Co.

The World’s Fair Necklace is currently available for sale. Although no sticker price has been stated by the jewelers, industry experts have estimated it to sit somewhere between US$20 million and US$30 million. This will also come with lifetime service, with a jeweler remaining on-call to transform the necklace to ring or vice versa.

It’s also hoped that the buyer will agree to lend the piece back to Tiffany for “special brand exhibitions.”

The stunning 2021 Blue Book collection has a focus on nature, with a spotlight on the historic designs of Jean Schlumberger, one of the most iconic Tiffany designers.


The original 1939 World’s Fair Necklace. Image via Tiffany & Co.



[via WWD, images via Tiffany & Co.]
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