Adidas & Bored Ape Yacht Club Tease Highly Valuable, Brand-Heavy NFT Collection
Image via Bored Ape Yacht Club
Adidas’ entry into the metaverse has been more of a follow-along mystery unravel than a singular grand announcement, but it seems that the fog might be clearing up soon.
Latest news of the brand’s digital movements comes in the form of a collaboration with one of the hottest NFT projects around, Bored Ape Yacht Club (BAYC). These stylized ape avatars are currently fetching prices in the millions on OpenSea, with each token doubling as membership to the club.
Also included in this four-way partnership are NFT comic series Punks Comic and cryptocurrency investor Gmoney.
This was announced in a teaser post on BAYC’s Instagram page, featuring the silhouette of an iconic ape with logos of all four parties on its tracksuit jacket. Of course, the signature Adidas stripes run along the garment’s sleeves, too.
More details of the collaboration are yet to come, such as a release date, pricing, and what the presumed NFTs will look like. It’s also unclear if this will have anything to do with the cryptic not-quite-yours NFT that Adidas put out earlier.
However, it’s safe to say that the collaboration will definitely be putting both Adidas and BAYC at a good advantage as the world moves steadily towards a “phygita”l future.
As aptly described by Input, “securing BAYC as a collaborator is akin in NFTs to Nike having Off-White as a partner.”
[via Input, cover image via Adidas]
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