Facebook Trials ‘Professional’ Mode For Creators To Monetize Their Feeds
Image via Meta
Meta, formerly Facebook, will allow users to turn their profiles into a ‘Professional’ mode, which will enable them to monetize their following on the platform.
The new option, presenting content creators with more money-making opportunities, will initially be open to select creators in the US during its trial period. It will include additional insights that had previously only been available to Facebook Pages.
The new monetization features include the ‘Reels Play’ bonus program, where creators can earn up to US$35,000 a month based on the number of views they attract on their short-form videos. At the moment, this program is by invite only, with the platform selecting which creators it wants to qualify for the bonuses.
Image via Meta
Currently, not much else is known about the other features coming to the ‘Professional’ mode, though Meta did confirm that users with this setting will be able to access their post, audience, and profile insights. This means creators will be able to see the total number of shares, reactions, and comments on each of their posts, and chart their follower growth over a period of time.
However, according to TechCrunch, Meta warns that by creating a ‘Professional’ profile, creators are opening themselves up to being viewed as a public figure on the site. These profiles can be followed by anyone, with posts set to public by default. You can mark specific posts as friends-only if you so wish.
Image via Meta
If you’re already using a Facebook Page instead of a regular profile, fret not. Meta is starting a new Pages experience, which will allow creators to access a Professional Dashboard to view their Page’s tools and insights.
As the world of influencers and creators grow, Meta is certainly stepping up as a key player to help content creators earn more through their array of platforms. For more information on ‘Professional’ mode, head here.
[via TechCrunch, images via Meta]
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