Burberry Now Lets You Rent Its Iconic Trench Coats, Handbags, And Outfits
Image ID 17122424 © via FabioConcetta | Dreamstime.com
Although the idea to own outfits that walk the runway sounds ideal, the price points are often out of reach. Now, Burberry has come up with a plan that will allow customers to get their hands on its iconic trench coats and bags—at a less damaging cost to your wallet.
The luxury fashion house has teamed up with resale platform My Wardrobe HQ for its first rentable collection, which will be available to customers in the UK. The capsule includes donated pieces of the brand’s coats, shoes, and bags, all of which can be rented for a period of four, seven, 10, or 14 days at a time.
If you happen to fall in love with a piece while renting it, you’ll even get the option to purchase the item at its resale price. According to Input, rental prices range from £41 to £170 (US$54 to US$225) and resale prices go up to £750 (US$990).
My Wardrobe HQ recently became the official rental and resale platform of high-end retailer Harrods this year, with Burberry the newest addition to its sprawling inventory. The luxury brand hopes this partnership will promote a more circular future in fashion, as part of its plan to becoming a Climate Positive brand by 2040.
In fact, according to Input, Burberry was the first luxury brand to issue a sustainability bond and donated leftover fabrics to low-income students. Since 2019, all of the house’s runway shows have been certified carbon-neutral, with the company’s overall emissions decreasing by 92% since 2016.
Additionally, part of the proceeds from Burberry’s rental sales will go towards Smart Works, a UK charity offering interview-appropriate outfits and business coaching to unemployed women.
While the fashion industry is still one of the biggest contributors to the planet’s climate crisis, small steps such as Burberry’s new rental partnership could help reduce waste in a saturated market where fast-fashion reigns supreme.
Hopefully, it’ll be extended to other countries globally, so more people can acquire iconic outfits the sustainable way.
[via Input, cover image via FabioConcetta | Dreamstime.com]
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