Twitter Brings Kid-Written Tale To Life To Launch The ‘Perfect Christmas Ad’
Video screenshot via Twitter
Last Christmas, Twitter user Danann McAleer (@DanannMcAleer) gave John Lewis a pitch for its next stellar holiday advertisement, but the very next day, it turned him down.
This year, he’s given it to someone special: Twitter and its entire community.
McAleer had found a short story he’d written as a seven-year-old and saw its potential as a John Lewis commercial. He thus tweeted the handwritten page and tagged the @JohnLewisRetail page, who jokingly responded: “Don’t call us, we’ll call you.”
Hi Danann, thanks for the submission. Don't call us, we'll call you - Jac ❤
— John Lewis & Partners (@JohnLewisRetail) November 14, 2020
The social network picked the wrongly-rejected idea up, and teamed up with creative agency DAVID Madrid as well as animation studio Passion Pictures Paris to produce what it now proclaims to be “#ThePerfectChristmasAd,” acknowledging its platform as the home to “some of the best stories.”
“While this story did not become a @JohnLewisRetail ad, we enjoyed it so much that we decided to make it our Christmas ad for 2021,” said Twitter. McAleer was, of course, delighted, replying: “I absolutely love it. It’s beautifully done, and I think it should be the start of a franchise! That’s made my day. And made my Christmas too.”
McAleer’s tale features two snowflakes named Jack and James, but it is so short and sweet—with a touch of dark humor—that revealing anything else would ruin the plot for you. Watch the amusing 32-second film below.
To celebrate Christmas on Twitter this year, and festive TV ads, we’re sharing a story that started with a Tweet. Please say hello to Jack and James, the Snowflakes. #ThePerfectChristmasAd
— Twitter Marketing UK (@TwitterMktgUK) December 6, 2021
[via Twitter and Jaime Ludeña Díaz, video and cover image via Twitter]
Also check out these recent news
