The ‘Mona Lisa’ Is Going Immersive, Reshaping A 500-Year-Old Experience
With audiences getting starry-starry-eyed over modern treatments of Van Gogh art, immersive experiences are traveling centuries back to reimagine the most famous painting in the world.
The Louvre and Grand Palais have plans to present the Mona Lisa as a digital installation. Entitled La Joconde (the French name of the Leonardo da Vinci masterpiece), the multimedia show will delve into the artwork’s history through six themes, exploring its journey to fame and the impact it has left on the art world.
Plus, the high-tech exhibit will bring the Mona Lisa much closer to the gaze, eliminating the frustration of having to elbow through crowds for a look at the painting.
Perhaps to the chagrin of purists, museums are taking this interactive aspect much more seriously now, considering the positive reactions drawn from such installations. When it reopens in 2024, the Grand Palais will include a space solely for hosting immersive digital exhibitions, says The Art Newspaper. It has also launched a dedicated Grand Palais Immersif program to bring these experiences locally and abroad.
As for the Mona Lisa spectacle, art lovers will be able to enjoy the contemporary La Joconde on March 10 through August 21 at the Palais de la Bourse in Marseille, France. Pre-sale tickets are now available here.
View this post on Instagram
[via Travel + Leisure and The Art Newspaper, cover image via Grand Palais]
