Last week, Italian fashion house Moncler announced that it would be going fur-free from 2024, with the brand planning to stop sourcing fur by the end of this year.
Now, fellow Italian luxury brand Dolce & Gabbana is following in the footsteps of others in the industry—including Armani, Gucci, and Prada—by making a commitment to no longer use fur in its offerings.
According to the Associated Press, the brand says it will be halting the use of fur in its collections beginning from this year, and will make the switch to eco-friendly faux fur in the future.
“Dolce & Gabbana is working toward a more sustainable future that can’t contemplate the use of animal fur,” says the label’s Communications and Marketing Officer Fedele Usai.
The move is an important one as fashion’s love of fur has often brought up many ethical concerns, most relating to the treatment of animals from which the material is derived.
Additionally, as per Elle, climate change experts believe fur production has at least a five times larger carbon footprint than manufacturing wool, mostly due to the feed used to rear animals and their manure emissions.
Dolce & Gabbana’s move has received the nod from animal activists, including PJ Smith, the Fashion Policy Director of the Humane Society of the United States and the Humane Society International.
“Ending the use of fur creates a higher standard for what is acceptable in fashion,” he said.
The fashion label will now join the ranks of the Fur Free Alliance as more brands follow suit.