Royal Shakespeare Company Taps On TikTok To Draw Younger Crowds

The UK’s Royal Shakespeare Company (RSC) has officially partnered with TikTok to interest more young people in the theater scene.

This new campaign features “TikTok tickets” that will offer guests between the ages of 14 and 25 subsidized travel and entry fees to upcoming performances. Guests who get their hands on these special stubs will only have to pay £10 (US$13) for entry to a play. 

The troupe hopes this move will “inspire the next generation of theatre audiences” and allow “communities most in need” to attend more shows, according to the BBC.

Additionally, as per the Evening Standard, the theater group will work on creating more content just for the social media platform, such as account takeovers and behind-the-scenes sneak peeks to help foster “connections between the plays and their own lives and experiences.” 

“We’re thrilled that we are able to share their commitment to offering a platform for everyone’s creativity,” said the RSC’s Acting Artistic Director, Erica Whyman. 

“It is an effective stage and a stage that excites us and it enables us, in particular, to reach young audiences and young participants, young performers and young writers by working together with TikTok,” she added. 

@thersc Romeo & Juliet in 60 seconds, told by the amazing Aruhan Galieva 🎶💔 #shakespearein60seconds #shakespeare #royalshakespearecompany ♬ original sound - Royal Shakespeare Company

@thersc Armour at the ready 🛡🗡 #fyp #RoyalShakespeareCompany #Shakespeare #RSCCostumeHire #Theatre ♬ Stranger - Official Sound Studio

@thersc Macbeth in 60 seconds, as told by Lizzie Hopley 👑 🔪 🧙‍♀️ #fyp #Shakespeare #RoyalShakespeareCompany #Shakespearein60Seconds #60SecondShakespeare ♬ original sound - Royal Shakespeare Company

[via the BBC and the Evening Standard, cover image via Chris Dorney | Dreamstime.com]