Adidas Shirks Nudity Guidelines With NSFW Bra Campaign Celebrating All Breasts NSFW
In a time when trying on clothes before buying them is no longer the norm, shoppers are often faced with one frustrating question: Will it fit? This is especially true for bras, which aren’t always designed with inclusivity in mind.
Adidas says it has “redesigned 100%” of its sports bras to finally provide the perfect fit for all women, and to prove it, it has boldly showcased 25 different pairs of bare breasts on social media, ignoring social networks’ strict censorship guidelines altogether.
Between Instagram and Twitter, where the images have been posted, the latter seems to be more forgiving with sensitive imagery. Whereas “adult content” is prohibited, Twitter still allows nudity so long it is shared for “artistic, medical, health, or educational” purposes, and a “sensitive content” warning is added. Adidas, however, did not include a warning.
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
— adidas (@adidas) February 9, 2022
🔗 Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI
“Breasts of all shapes and sizes deserve support and comfort tailored to them,” the sportswear giant shares, concluding its campaign with the double-meaning hashtag #SupportIsEverything.
A separate set of photos focuses on indents left on the body after a long day of wearing a bra. “The best part of your workout shouldn’t be taking your sports bra off,” Adidas stresses.
The new Adidas sports bra range features 43 styles designed to ensure customers finally find a piece they feel is tailored for themselves.
To back its stance about this everyday problem, the company cites a 2018 study stating that 90% of women are wearing the wrong sports bra size.
Of course, the campaign has received its share of detractors, with one person calling the brand “unprofessional” for supposedly not considering that there are younger users on social media.
Adidas isn’t standing down, however, and has followed up its visuals by emphasizing that the human body, in all its forms, is natural.
“It’s important to normalize the human body and help inspire future generations to feel confident and unashamed. We want future generations to feel body-confident, which is why this gallery is so important to share.”
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[via Input and Entrepreneur, images via Adidas]
