Hologram David Attenborough Ushers Rich Greenery Into Busy London Billboard
Sir David Attenborough has traversed just about all corners of the planet, including the realms of augmented reality. The beloved naturalist has taken to London’s Piccadilly Circus, in hologram form, to spread the word about the importance of biodiversity and keeping plants alive.
“We must now work with plants, make the world a little greener, a little wilder. If we do this our future will be healthier, safer, and, in my experience, happier,” a 3D Attenborough urges from the iconic billboard.
View this post on Instagram
The figure then fades away to welcome a 3D viewing of foliage that grows as the animation progresses. The illusion appears to hang outside the screen, reaching outwards to remind onlookers about plants being the seed of all life.
David Attenborough and BBC Studios turn Piccadilly Circus green! 🌱
— BBC Studios (@bbcstudios) February 10, 2022
To celebrate #TheGreenPlanet AR Experience, powered by @EE 5G opening, the famous London location was temporarily reclaimed for the plant world and Sir David appeared on screen to deliver a special message. pic.twitter.com/fHz06JvOpL
To celebrate #GreenPlanet, Piccadilly Circus was temporarily reclaimed by the plant world, and doesn't it look amazing... 💚@BBCEarth @factoryforty2 @PicLights @TheCrownEstate @PopsyMag @bbcstudios @EE pic.twitter.com/BrSoRL6W3l
— Kew Gardens (@kewgardens) February 12, 2022
The activation, planned by BBC Studios alongside the property’s owner Landsec and operator Ocean Outdoor, promotes the new The Green Planet AR Experience, an immersive digital installation portraying natural scenes of rainforests, oceans, and deserts.
Practicing what it preaches, the campaign includes a green takeover of the site’s Shaftesbury Memorial Fountain, affectionately known as the Fountain of Eros, filling the space with flowers and greenery.
[via The Drum and Evening Standard, video and images via BBC Studios]
