Don't miss the latest stories
Advertise Newsletter
Network
  • The Creative Finder
  • The Bazaar
  • Deals
  • Status Is Down
Community
  • Sign up / Log in
  • Discussion Forums
  • Calendar of Events
NEW

Follow

Share this

Logo Design
Branding
Humor
Video Games
  • Video Games
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

‘Stock Image’ Street Fighter 6 Logo Appears To Already Be Claimed In Taiwan

By Mikelle Leow, 24 Feb 2022

Subscribe to newsletter
Like us on Facebook
Video screenshot via Capcom

 

Capcom is currently being headbutted by the gaming community over the new, drastically different Street Fighter 6 logo. Now, it has come to fans’ attention that the emblem might have already been taken by a major electronics retailer in Taiwan.

 

Among the ridicule surrounding the badge, which features the letters SF encased in a hexagon, is about how the Street Fighter 6 branding looks like a stock image. This isn’t just a joke by critics who habitually diss every design—there is, in fact, an illustration on Adobe Stock with remarkably similar characteristics.

 

The new Street Fighter 6 logo is $80 on Adobe's Stock site

I don't even know what to say. I knew it was generic but I didn't realize it was this bad. They searched for "SF" on a stock logo site and rounded a couple corners and added the 6

I cannothttps://t.co/SViXFjElou pic.twitter.com/yOzYePaYfV

— Aurich (@aurich) February 21, 2022

 

That means anyone can license the Street Fighter 6 logo, or at least a lookalike, for US$79.99.

Advertisement
Advertisement

 

The stock artwork’s designer, xcoolee, acknowledges that there may even be a possibility of their image being “modified.” The artist told IGN that they’re considering selling “exclusive rights for the image” to the gaming giant, “removing it from sale to other parties.”

 

Image via Solomon203 / Wikimedia Commons (CC BY-SA 4.0)

 

But that’s not even the end of it.


Part of the disillusionment about the Street Fighter 6 logo is how markedly different it is from the fiery art styles of previous Street Fighter brandings. What it does resemble, however, is the logo of Taiwanese electronics chain Sunfar 3C, which also abbreviates its name as SF.

 

Perhaps to Capcom’s benefit, Sunfar seems to be taking the doppelgänger in great stride, even joking that the Street Fighter 6 logo looks “87% similar” to its own. As it turns out, it rebranded a while ago and now uses another emblem, which is why it isn’t so bothered.

 

 

 

[via Kotaku and 80lv, images via various sources]

Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Web Design
Link to news page

When Your Website Goes Down, This Is the Page Customers Meet Instead

2027
Link to news page

2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory

IKEA
Link to news page

IKEA & Xbox Press Play On Furniture & Storage Inspired By The Iconic Controller

Fashion
Link to news page

Vogue Presents ‘United Flags of Fashion’ With Top Designers For All 50 States

Coca-Cola
Link to news page

Coca-Cola Pours Fresh Life Into Its Iconic Branding With Worldwide Redesign