Gucci x Adidas Form Dream Team, Merging Sports With High Fashion For F/W 2022
Image via Gucci
Being a sport, Gucci is once again exercising its right to remix its branding—possibly poking fun at knockoffs in the process—in a playful new collaboration with Adidas.
For the luxury house’s Fall/Winter 2022 collection, the pair created high-fashion tailored looks stamped with a special, retro-esque logo featuring the Gucci name and Adidas’ Trefoil symbol, leveling with one another on the same playing field.
Image via Adidas
On Friday, models took to the runway in co-branded suits, gloves, scarves, and spiffy triple-striped pants that helped redefine what smart-casual means.
“There I work, on this tactile surface, through cross references, alterations, loopholes and grafts,” described Gucci creative director Alessandro Michele in a note published by Elle. “Juxtaposing worlds and meanings. Altering the stability of perception. Manipulating and magnifying the existing.” Magic mirrors surrounded the catwalk to reflect this dizzying perception play.
Release details will be made available on Adidas’ CONFIRMED app.
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[via Elle and Sneaker Freaker, images via Gucci / Adidas]
