Burger King Serves ‘Poop’ Ice Cream After Moldy Whopper To Portray Natural Foods

Video screenshot via David The Agency

The last thing restauranteurs want is for their food to be Gordon Ramsay-ed, but Burger King is going against the grain and is personally drawing unsightly parallels with the runs.

‘Poop Emoji Ice Cream’, bringing to mind a steaming frozen pile of crap, is now being served at a special ice cream truck in Brazil. The chain’s rationale for this is just as baffling as the idea itself: It may look like s**t, but it certainly doesn’t contain nor taste like s**t—AKA chemicals and preservatives that aren’t great for the body.

The icky-looking soft serve, complete with eyes and a mouth, is meant to represent Burger King Brazil’s dessert menu, which is 100% free of artificial ingredients. The counterintuitive—though admittedly adorable—item aims to imprint a lasting image on the minds of consumers about the fast-food giant’s love of natural ingredients.

Video screenshot via David The Agency

Side note: Did you know the poop emoji was, in fact, the basis for the soft-serve ice cream emoji? When creating the icon for the sweet treat, Apple designers simply added a cone to its shape.

The idea for Burger King’s poop-inspired ice cream comes from the São Paulo division of David The Agency, the same advertising agency that created that unforgettable, stomach-turning Moldy Whopper campaign. No surprises there.

The soft serve will be available for a limited time, though the chain is deliberating on making it a permanent fixture on the menu.

[via Restaurant Dive and Marketing Communication News, video and cover image via David The Agency]