NYC Censures ‘Don’t Say Gay’ Bill In Colorful Billboards Erected In Florida
Image via City of New York
“We say gay,” says New York City in a new campaign protesting Florida’s controversial ‘Don’t Say Gay’ bill. The legislation prohibits discussions about sexual orientation and gender identity in Florida classrooms for kids in kindergarten through third grade.
NYC sees things a lot differently. It’s a city “where you can say and be whoever you want,” said Mayor Eric Adams in his announcement of the new advertisements.
“Today, we say to the families living in fear of this state-sponsored discrimination that you will always have a home in New York City,” Adams added.
The campaign will include digital posters, along with out-of-home billboards in five major Florida cities: Orlando, Tampa, Jacksonville, West Palm Beach, and Ft. Lauderdale.
LGBTQIA+ individuals who feel alienated in Florida can come to New York City, where they will be welcome with open arms, according to the campaign.
One visual reads: “People say a lot of ridiculous things in New York. ‘Don’t Say Gay’ isn’t one of them.” Another emphasizes: “When other states show their true colors, we show ours.”
The activation is sponsored by creative agencies including VMLY&R, BCW, H+K Strategies, and Kinetic, and as such won’t make a dent in taxpayers’ budgets.
“Other people like to hide their color,” Adams declared. “We like to show our color, and that’s the rainbow that’s representative of this community."
Image via City of New York
Image via City of New York
Image via City of New York
Image via City of New York
Image via City of New York
[via CNN and NBC New York, images via City of New York]
