LEGO & Epic Games Join Forces To Build A Kid-Friendly Metaverse

Having recently cut the ribbons off its brand-new headquarters built for play (and work), the LEGO Group has now embarked on a new collaboration with Epic Games to create a space in the metaverse that’s fun and safe for children.

This partnership, which is slated to be a long-term deal, will see the the toymaker and video game developer team up to build an “immersive, creatively inspiring, and engaging digital experience” for kids of all ages.

“The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families,” said Tim Sweeney, Founder of Epic Games.

While the companies are keeping tight-lipped on what exactly the metaverse creation will entail, the family-friendly virtual experience will be constructed to give children the tools necessary to empower them to become “confident creators” in a “safe and positive space.” 

Both firms have pledged to adhere to three main principles when designing the digital space, including: protecting children’s right to play by making safety and well-being a priority, safeguarding kids’ privacy, and empowering families with tools that allow them to have control over the virtual experience.

“Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration, and communication through digital experiences,” explained Niels B Christiansen, CEO of the LEGO Group.

“But we have a responsibility to make them safe, inspiring, and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play,” he added. 

While opinions still remain divided on the concept of the metaverse, it’s certainly a step in the right direction that leaders in the industry are carving out spaces that will be safe and productive for the little ones.

[via TechCrunch and Epic Games, cover image via Epic Games]