Miller Lite Launches ‘Beer Drops’ For Other Beers So They Don’t Taste Like Water
Video screenshot via Miller Lite
No need to send your beer back if it’s tasting a little flat. According to Miller Lite, just a few drops of its new concoction will turn things around.
To commemorate National Beer Day on April 7, the brand has released ‘Beer Drops’ to enhance the flavor of other light beers so they don’t “taste like water.”
Image via Miller Lite / PR Newswire
“One thing we know to be true, Miller Lite lovers absolutely love the taste of beer,” details Sofia Colucci, Global Vice President of Miller Family of Brands, in a news release. “We see Beer Drops as a fun yet competitive extension of our new campaign to highlight what sets us apart.”
The taste enhancer is priced at US$4.07 and can be purchased by drinkers aged 21 years or older.
Image via Miller Lite
[via Thrillist and Food & Wine, images via Miller Lite]
