Vespa Unveils Flaming, All-White Scooter Designed By Justin Bieber

While luxury cars, like this Virgil Abloh x Mercedes Maybach collaboration, may get all the press, here’s a new launch that could catch the eye of bike enthusiasts worldwide.

In his first-ever automotive project, Justin Bieber has teamed up with Vespa to create a Sprint, complete with a matching helmet and accessories so you look your best on the go.

Choosing a monochromatic white—with flame decals for extra oomph—Bieber had a hand in selecting all of the scooter’s nooks and crannies, from the saddle down to the spokes of the rims.

“The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like ‘I want to ride one of those.’ And I had such a great time, just the wind flying through my hair, the freedom,” quipped Bieber.

The pop star’s exclusive Vespa Sprint will be available in classic 50, 125, and 150cc engines, which were recently updated to meet the latest environmental regulations for the road.

It features the brand’s signature rectangular headlight, a full-color multifunctional TFT display, full-LED lights, and 12-inch wheel rims that fuse modern style and technology.

Pre-booking for the vehicle will begin on April 20, 2022.

[via Highsnobiety and Vespa, images via Vespa]