Salvador Dalí Works Will Get That Immersive, Wildly Popular Van Gogh Treatment

Image via Dalí Alive

Whether purists are into it or not, immersive exhibits such as Van Gogh Alive and Yayoi Kusama’s Infinity Rooms are driving a renewed fascination for fine art. And pretty soon, the surreal world painted by Salvador Dalí will hypnotize a larger crowd too.

The creators of the famed Van Gogh Alive traveling show, Grande Experiences, are expanding the floor-to-ceiling, multi-sensory realm of the Vincent van Gogh retrospective for the works of Dalí.

Image via Dalí Alive

They have partnered with the Dalí Museum in St Petersburg, Florida—which holds the largest collection of the artist’s work outside of Spain—to make this possible, and the show will venture out to 30 unspecified cities around the country to reach a wider audience.

Dalí Alive, according to its organizers, will merge light and sound to “transport visitors directly inside the surreal visions and landscapes synonymous with the artist.”

It will illustrate how Dalí “continually reinvented himself” at home, as his own person, and in his family, in chronological order—navigating his childhood in Spain, the beginnings of his journey as a Surrealist, his life in America during WWII, and his identity after returning home.

Hyperallergic hears from Grande Experiences that a ticket for the exhibit will start at US$40, and that there will be discounts for children, groups, and seniors.

Image via Dalí Alive

The revival of Dalí’s legacy for the modern era, coupled with the show’s expansion around the nation, will make his art more accessible to the public, says Dr Hank Hine, executive director at the Dalí Museum. “Those that can’t visit The Dalí in St Petersburg will now have the opportunity to appreciate the legendary artist and his wide-ranging impact through this remarkable and theatrical digital display,” he details.

Hine imagines that Dalí would be interested to explore “this exciting new-age digital medium” if he were still alive today.

Art lovers can expect to enter the reborn world of Salvador Dalí beginning this fall.

[via Hyperallergic, Travel Awaits, The Dalí Museum, images via Dalí Alive]