Häagen-Dazs Redesigns Ice Cream Shops In A Look Inspired By Playful Luxury
Ice cream brand Häagen-Dazs recently unveiled its new shop design, starting with its location in Walnut Creek, California.
The new, refreshed look is meant to accompany the new packaging design as part of the brand’s That’s Dazs campaign, which began last year.
Inspired by the “creativity and passion” of the company’s founders, who had originally moved to New York City from Poland, Häagen-Dazs says its new design will allow current-day franchise owners to enrich their communities with “approachable luxury.”
With a vibrant, bold color scheme, ice cream-themed murals, and new uniforms, the company hopes to bring a playful yet luxurious experience to everyone who steps in the door for a delicious scoop of bliss.
Interestingly, in a bid to pay homage to its star ingredients, the firm has hidden coffee bean, vanilla flower, and chocolate ingredients in its brand-new tapestry wallpaper, and will display 3D-printed art pieces of similar ingredients on the shelves for that extra oomph.
“We could not be more excited to share our newly designed Häagen-Dazs Shop, which highlights our inclusive, playful ice cream positioning, inspired by our #ThatsDazs campaign,” said Rachel Jaiven, Marketing Director.
Keep an eye out for your local outlet, as the new Shops design begins to roll out nationwide.
