Twitter Bans Climate Change Denial Ads As It Inches Toward Net-Zero Carbon Power

In celebration of Earth Day, Twitter announced last week it would be prohibiting advertisements that promote climate change denial on its platform.

The social-networking firm said that any advertisements containing misleading claims that contradicted scientific consensus will no longer be promoted on its site, and will not be allowed to be monetized. 

“We recognize that misleading information about climate change can undermine efforts to protect the planet,” said Twitter in a blog post. 

“In the coming months, we’ll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter,” it added. 

Additionally, the company pledged to reduce its own carbon footprint, including by using 100% carbon-neutral power, sourced from solar and wind energy projects, for its data centers and offices in the US and Canada. 

Going forward, the firm aims to use 100% net-zero carbon energy in all of its directly leased buildings by 2025, will increase its investments in carbon removal technologies, and plans to transition all of its EU-based operations to renewable energy as well.

[via Engadget and Twitter, cover image via Sattalat Phukkum / Shutterstock.com]