Watch: Dog Health Ad Produced By Wes Anderson Film ‘Isle Of Dogs’ Animator
Video screenshot via 72andSunny ANZ
Stop motion animator Tobias Fouracre of Isle of Dogs acclaim is animating pups again, this time in a heartwarming spot for dog food technology startup Ilume.
Just like humans, each dog has unique dietary and activity needs. Ilume is a system that analyzes pooches’ health data and then tailors meals, which it also delivers directly to doorsteps. The Australian company emphasizes that, with the right food (AKA none of that cheap, filler-heavy canned meat), your dog can lead a longer and happier life.
Image via Ilume
This focus on longevity is highlighted in the new short created by advertising agency 72andSunny, with direction and character design by Fouracre.
Entitled Stay Longer, it follows the wonderful friendship between a girl and her clever dog Charlie, who understands her commands and playfully responds to them.
The most stirring interaction of all, though, is when she emotively asks Charlie to stay.
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[via Creative Boom and Campaign Brief, video via 72andSunny ANZ, images via Ilume]
