IKEA & WWF Serve ‘Meatballs’ For Bugs As Nourishment For Biodiversity

Image via IKEA Denmark

IKEA’s cafeterias are expanding to your garden to serve the tiniest customers. In true-blue fashion, the furniture giant has—for the lack of a better word—rolled the crowd’s love of Swedish meatballs and the brand’s passion for the earth into one, giving ‘Swedish Seedballs’.

Unlike the vegan Plant Ball, this one’s for insects. IKEA and the World Wildlife Fund (WWF) in Denmark have introduced a meal of soil, clay, and wildflower seeds that humans are encouraged to serve in their gardens or balconies.

Image via IKEA Denmark

The Seedballs will eventually sprout wild plants such as corncockles, chamomile, and poppies to feed endangered insects.

IKEA Denmark and WWF are making the Seedballs available to IKEA Family members for a limited time. Shoppers can also check out IKEA’s Swedish Seedballs At Home Guide to learn how to cook up their own hearty, climate-positive Swedish Seedballs.

With the snacks for bugs, IKEA and WWF hope to raise awareness about biodiversity and have meatball lovers involved in driving impact.

Image via IKEA Denmark

[via Ad Age and The Drum, images via IKEA Denmark]