Oreo Dunks Its Branding For Pride Month By Embossing ‘PROUD’ On Cookies
Image courtesy of Oreo
Looking like a snack comes in all forms, as demonstrated by Oreo’s new Pride pack.
In time for Pride Month in June, Oreo is once again throwing support for the LGBTQ+ community with a limited-edition cookie pack full of handwritten mantras about inclusivity. The packaging was created in conjunction with PFLAG National, the first nonprofit for LGBTQ+ people and their loved ones.
This year’s edition is designed to be more personal. Oreo has deliberately kept a space open for allies to pen words of appreciation for their loved ones.
Image courtesy of Oreo
Interestingly, the new Pride cookies also come stamped with the word “PROUD,” in place of the Oreo logo.
The Pride packs are now available for preorders on OREO.com/Pride and will reach retailers nationwide beginning May 18.
Image courtesy of Oreo
[via Oreo]
