Spotify Tests NFT Galleries On Profiles So You Can Collect Artists’ Work Too

While artists’ pages on Spotify typically list their discography, playlists, and collaborations, here’s a new feature that could soon be coming: non-fungible token (NFT) galleries.

According to a report by Music Ally, the streaming service has begun testing a feature that would allow musicians to promote their NFTs, starting with big names Steve Aoki and The Wombats, both of whom have been early adopters of the virtual assets.

At the moment, only those using Spotify’s Android app in the US will be able to view the NFTs on the artists’ profiles, on which they can then select their favorite to be purchased from a linked external marketplace. 

As always, the company reminds that it “routinely” conducts tests, and while some features may be rolled out in the future, others will only serve as “important learning.” 

For now, it’s been noted that Spotify will not be taking a cut of the sales, but rather, will be a platform on which artists can gain more awareness about digital assets for sale.

With how popular NFTs have become in recent years, it’s unsurprising major streaming platforms are moving in the same direction, though it remains to be seen if data from fans show that they actually want such a feature.

[via Engadget and Music Ally, cover image via David Molina | Dreamstime.com]